The project was born from the idea of exploring how artificial intelligence can automatically generate valuable digital content without human intervention. The focus was on the Sorare ecosystem (a blockchain-based fantasy football game), but the methodology is extendable to other niches.
The platform was developed as a testbed where every piece of content—articles, images, and feeds—was generated by AI. No editorial adjustments were made.
The process combined:
The platform went live as a self-sustaining website requiring minimal human input. Despite being experimental, it succeeded in delivering a steady stream of fresh, AI-generated content and demonstrated the feasibility of scaling digital publishing through automation.